Xibo Partners with Amino to Launch Digital Signage on Amazon Signage Stick – Wednesday, January 7, 2026

Xibo has announced a new partnership with Amino to offer its digital signage software on the Amazon Signage Stick. This collaboration aims to deliver a streamlined, cost-effective digital signage solution by integrating Xibo's content management capabilities with Amazon's hardware.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

Xibo has entered into a strategic partnership with Amino to deploy its digital signage software on the Amazon Signage Stick, a device recognized for its affordability and ease of use. This collaboration is intended to broaden access to Xibo’s platform, enabling businesses to manage and schedule their digital signage content more efficiently and with greater flexibility. The Amazon Signage Stick offers a compact, plug-and-play hardware solution that, when paired with Xibo’s robust software, creates a comprehensive package for organizations looking to implement or upgrade their digital signage systems.

This integration promises to simplify deployment by reducing the complexity typically associated with digital signage setups, while also lowering overall costs. The combined offering addresses the needs of businesses and regions seeking scalable and adaptable digital signage solutions without requiring significant upfront investment in hardware infrastructure. By leveraging Amazon’s hardware, Xibo can deliver a more integrated and user-friendly experience, making digital signage more accessible to a wider range of users, from small businesses to larger enterprises.

Why now?

The timing of this partnership aligns with a clear industry trend toward making digital signage solutions more accessible and affordable. Over the past 18 months, there has been a marked shift toward lowering barriers to entry, driven by businesses’ growing need to engage customers dynamically and cost-effectively. The integration with the Amazon Signage Stick reflects a broader movement in the market toward hardware-software collaborations that enhance value for end-users. As digital engagement becomes a higher priority, solutions offering both flexibility and affordability are increasingly critical for businesses across sectors.

So what?

This partnership could signal a significant shift in the digital signage industry toward more integrated, cost-effective solutions, potentially reshaping the competitive landscape. By leveraging Amazon’s hardware capabilities, Xibo is positioned to extend its reach and appeal to a broader audience, particularly small and medium-sized enterprises that may have previously found digital signage solutions financially out of reach. This collaboration may also prompt other software providers to pursue similar partnerships, accelerating innovation and improving accessibility across the market.

What this means for you:

• For DOOH network operators: Explore opportunities to reduce hardware costs and streamline deployment processes through the new Xibo-Amazon solution.
• For digital signage program managers: Consider how this partnership can enhance your digital signage strategy by providing more flexible and scalable options.
• For ad-tech platform leaders: Investigate potential collaborations with hardware providers to expand your service offerings and increase market reach.

Quick Hits

• Impact / Risk: The partnership could disrupt existing digital signage solutions by offering a more cost-effective alternative, potentially challenging competitors.
• Operational Implication: Businesses may need to reassess their current digital signage strategies to incorporate these new, more accessible solutions.
• Action This Week: Review current digital signage hardware options and assess potential cost savings; brief teams on the implications of the Xibo-Amazon partnership; explore pilot projects using the Amazon Signage Stick.